This week, the Cleveland Browns unveiled their updated logos, and it was a completely underwhelming display. The new 2015 logo essentially looks exactly the same as the previous logo except it features a brighter orange and a brown facemask to replace the former grey one.
The Cleveland Browns have been a punchline to many football jokes over the years, but this time the franchise pulled one on their fans and the entire sports-watching community. The dwindling population of Browns fans had marked their calendars and eagerly anticipated the release what had been teasingly reported as a "new logo" only to have their team disappoint them... yet again.
The entire sports world had a collective laugh this afternoon when the Browns unveiled the highly-anticipated, exceptionally minor changes to their brand that will inevitably send fans out to the store to buy new hats and jerseys.
I'll cut the Browns' promotional directors some slack because it's clearly quite difficult to brand a team that is named after a person who himself had a very bland last name. However, this failed attempt at recreating the team's image only makes the organization as a whole look worse. Their updated Dawg Pound logo doesn't even have a freaking outline, and the helmet logo looks no more unique now than it did in 1970.
I don't know what I was expecting from the Browns. I suppose I set my hopes too high hoping to see the return of Brownie the Elf:
It's their loss...
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